Trends And Developments In SEO in 2018

Trends And Developments In SEO in 2018 is available on: Cary Blackburn

There have been more than a few critical SEO developments and trends so far in 2018, and as we are just over halfway through the year, it seemed like a good idea to take a look at these. One trend in 2017 was the way that quality replaced content, as Google made numerous updates to their algorithm, and that trend of cracking down on spam and low-quality content has continued during this year.

The constantly changing digital landscape means that SEO becomes more critical every month, almost every day you might say. It's a certainty that there are considerable benefits to be enjoyed for any company that takes the time and trouble to improve their website and provides a better customer experience.

Matching the search terms used by those searching, to the information on a website is the primary aim of Google. One of the main focuses is coming up with quality content to match the user's search, and Rankbrain, cornerstone and LSI content are all helping to make that happen. However, there are other techniques and innovations pending that are set to change the world of SEO even more.

Voice Search

The growth of voice search and virtual assistants seems to be assured, following on the success of some names that most of us are already familiar with, including Cortana, Siri, Alexa and Google Assistant. Using a voice-activated speaker as part of everyday life is essential to just over 70 percent of those who own one, according to Google.

Quality website content is more important than ever when potential customers are using voice search, as the technology typically searches for the closest match to the question when hearing a sentence. Also, voice search has the drawback of not being able to search using one or two keyword terms.

Video and Animation

As searches become ever more sophisticated, Google has the capability of distinguishing between good and harmful content. Video attracts most viewers, and its significant advantage is that it can increase audience interest and engagement, meaning that video is at the forefront of all of these SEO changes.

Google is then more inclined to believe that your website has quality content and can be trusted when users spend more time on the site. And of course, it increases your chances of a higher ranking for your site if Google has more trust in you. YouTube and other sites can also be optimized for SEO, allowing them to appear in those all-important search results.

Reviews

About 90 percent of customers will look at other user reviews before visiting the website for a specific business, making user reviews and comments extremely important. In fact, winning the sale or losing the customer can all depend on whether the customer was able to find positive and favorable reviews, indicating just how important these can be for any company.

Reviews by customers often contain your keywords too, and they can also be regarded as the primary source of user-generated content relating to your business. And because there is more trust in the brand or product, a site that is highly rated will enjoy a higher Google ranking. Trustpilot and similar sites optimize SEO by integrating their trust boxes.

Our in-house SEO experts make a point of keeping up with the ever-changing landscape of SEO, and any new trends that can potentially affect you. If your goal is to be on the first page of the search results, it's a must to use SEO effectively and embrace any changes or new ideas. The rest is all about having accurate and complete information on your site. If you would like to find out how we can help with your SEO visit https://www.hurricaneweb.net/vancouver-seo/ and see how we've helped others obtain more leads and business with SEO.

source https://www.hurricaneweb.net/?p=10313

Web Design & SEO Tips for 2018

Web Design & SEO Tips for 2018 was first seen on: hurricaneweb.net

Billions of people go online to search for just about anything you can imagine, which is why all companies need to have a presence online. However, what good is a website if nobody can find it? Search engine optimization can help your site get in front of your targeted market because it is designed to draw visitors to your site.
You have to engage with your visitors if your goal is to convert them into sales. By having an SEO focus on your site's design, you will be on your way to achieving your goals. That being said, here are some useful tips to help:

Focus On Making Things Easy For Readers

Have you ever visited a website and quickly left because it is too difficult to navigate? How about clicking on a link only to be shown an error page? These things are annoying. Asides from SEO, you need to focus on user experience. Web design is all about user experience. If you're serious about converting traffic to customers, then consider this:

• Create easy to navigate pages
• Make sure to include internal links (link to different pages from within your site)
• External links should open in a new window
• Call to action statements should be easily understood
• Each web page shouldn't be content heavy because people become easily distracted
• Make sure your website is giving everything your readers want

Pay Attention To Visuals

These days, people retain visuals more than written text. If you want people to remember what you are offering, then focus on making sure your website is visually appealing. Most people leave sites that are text heavy. That said, consider the following:

• Use images that don't slow your website down
• Don't use popups, overuse ads or have music play automatically
• Break up content by using boxes and colors
• Your call-to-action statements should be bold.

If you want to boost your SEO efforts, then focus on your website's visuals. This can lead to people spending more time on your site.

Use Fresh Info

If your website has content that is outdated and not valuable, then your visitors will exit your site fast. Eventually, you'll lose traffic, and you will struggle to convert traffic into paying customers. Fresh content can help people solve issues that they are currently facing, and fresh content increases the chances of them becoming paying customers. Consider this:

• Old content that is not valuable or no longer useful will eventually lead to your SEO rankings to fall
• Content should be relevant to your industry and should be on-point
• Fresh content tends to show up higher in the search engines results pages

Bear in mind that you don't have to keep changing your content every single day. Generally speaking, doing it a few times per month should be enough.

Mobile-Friendly

Nowadays, mobile optimization is far more critical than it has ever been. If your website is mobile-friendly, then you'll have a better chance of converting website visitors into paying customers. Consider this:

• Searches via mobile are becoming more common
• People who find websites via search results and are not able to load them will go to a different site, which can lead to SEO rankings to fall.
• Users want to be able to quickly and easily find info on any device. Otherwise, they will find other sites that are mobile-friendly.

If you want to improve your rankings via web design, then make sure your website is mobile-friendly.

Create Social Profiles

Everyone is using a mobile device which is not a secret. Asides from that, people are using social media. Just about everyone in the world is active on social media to a degree. You can create a social media page and direct traffic to your site from it. You might be surprised at how much traffic you can send to your website via social media. That being said, consider the following:

• Plug-ins should be used to connect to various social media platforms, and they can be used to showcase your most recent posts as well as increase your page likes over time
• For people to get to know you better, you should write an excerpt for your business or website
• High-res images can impress people, so make sure you use them and don't forget to include relevant titles.

Doing all of the above will help you grow your social media following and can help you connect with potential customers from around the country and the world.
If you want to improve your rankings in the search engines results pages, then keep the above tips in mind. Remember, having a well-designed website and focusing on search engine optimization can go a long way.

Hurricane Web Design Vancouver
#1002 - 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081

source https://www.hurricaneweb.net/?p=10240